DTVision was born to Dreama and Traci on Friday, September 25, 2015 over a vanilla bean frappuccino and caramel mocha latte at Starbucks in Akron, Ohio. They had a dream of providing warm fun experiences to help women grow through self-discovery.
Dreama and Traci began their careers as urban public school educators. The circumstances of downsizing, school mergers and layoffs forced Dreama and Traci to work together at an underperforming middle school. Dreama and Traci’s offices were located on a stage converted into two small, windowless offices. Dreama served as the school counselor, and Traci served as the assistant principal. After rumors, innuendo and conjecture, the two realized they had more in common than not. The common ground birthed a strong working relationship that bore a wealth of student success, community engagement and a million dollar grant from the Knight Foundation. From there, the friendship grew into a sisterhood, sharing the births of babies, breakups with boyfriends, marriages, miscarriages, family vacations and promotions.
The hard work landed Dreama and Traci positions at a startup public STEM school in Akron. Dreama is the founding school counselor, and Traci is the founding school principal. A part of the school’s curriculum is entrepreneurship. All founding staff members took a 6-week course, The Entrepreneurial Mindset. The school was highly successful and featured on CNN and in Newsweek. The success drew influential entrepreneurs, innovators and artists to the school. There was even a visit from a representative from the Bill Gates Foundation.
The experience and the exposure to the innovators ignited the dream of starting a business in Dreama and Traci. A business for women by women. A business where diverse groups of women come together, discover common ground, and possibly create a new network of friends. Then came the questions why, what, how, when? It came to light!
Traci was speaking to a group of successful female community leaders at ATHENA Akron. Yes, they said, we want to set goals in a creative environment. The spark was lit. Literally, the next day, there was an ad in the Akron Beacon Journal announcing the Knight Arts Challenge Akron. The challenge funds the best ideas for engaging and enriching communities through the arts. Starbucks became their “official” office. Long nights on the phone. Saturdays and Sundays at the office. Countless hours spent visualizing, setting goals and creating ideas.