Dreama and Traci won a grant for $20,000 from the 2015 Knight Arts Challenge Akron. Dream The Vision dreamUP Project was born! D and T are the first initials of Dreama and Traci’s names. D and T also stands for Dream The. DTVision was born because two women had a dream. Their dream led them from a stage converted into small offices to being celebrated on the historic Akron Civic Theater Stage, the largest stage in the city.
Celebrations are over and reality hits. To receive the $20,000, Traci and Dreama had to raise an additional $20,000 by the following year. The two novice business owners learned to structure a business while learning to fund raise. Terms like Limited Liability Company, Operating Agreement, Line Item Budget, W9, and Employee Identification Number became part of their vocabulary.
Traci and Dreama visualized, set goals, work hard and raised the $20,000 in a year. To raise the money, they took advantage of all available resources. They partnered with Gavin Scott Salon and Spa and hosted a spa event. They partnered with iboy to host a crowdfunding campaign. They also have an anonymous $10,000 angel investor.
Growing a business while working a full time means using time creatively. Weekly business meetings are at the hair salon. At one of the meetings, Dreama noticed Kumar Arora, star of Lebron James’ Cleveland Hustles, commented on a DTVision Instagram Post. Dreama had the idea of direct messaging Kumar to ask if he would mentor her and Traci. The much younger hair stylist showed Dreama how to direct message. As luck would have it, Kumar responded. Weekly, for three months Traci and Dreama would skype with Kumar in California for an hour from 9:00pm to 10:00pm. They learned about contracts, building their website, and the term Ramen Profitable.
Today, Traci and Dreama are still working full time jobs but Dreaming The Vision. DTVision Experience are available in northeastern Ohio for women and men. Visit dreamthevision.com to find out more about DTVision.